What is Visa Intelligent Commerce?; European domestic mobile payment systems and “local heroes”; Here’s How to Fix Subscription Churn by IXOPAY
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The Role of Visa’s Trusted Agent Protocol in Agentic Commerce
Imagine your digital assistant doing your holiday shopping while you kick back. Sound futuristic? It’s already here. AI “agent” shoppers are browsing sites, comparing prices, and even checking out on our behalf. In fact, AI-driven traffic to U.S. retail websites surged over 4,700% in the past year. And 85% of shoppers who’ve used AI to shop say it improved their experience. The AI shopping revolution is real – and Visa wants to make sure it doesn’t turn into a bot-infested nightmare for merchants. Enter Visa’s Trusted Agent Protocol, a new framework (launched Oct 14, 2025) designed as a cryptographic secret handshake between trustworthy AI agents and merchants. It’s like a VIP pass for your shopping bot, ensuring it gets treated as a valued customer – not a malicious bot – at the online checkout. Let’s break down what Visa did, why it matters, and what it might mean for the future of AI-driven commerce.
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